The legendary Rolling Stones have turned back the clock in their latest music video for the single "In the Stars." Leveraging cutting-edge AI technology from Deep Voodoo, the company founded by "South Park" creators Trey Parker and Matt Stone, the band members appear as they did in their 1970s heyday. The video, directed by François Rousselet, features Odessa A’zion alongside a digitally de-aged Mick Jagger, Keith Richards, and Ronnie Wood.
Key Takeaways
- The Rolling Stones' new music video for "In the Stars" uses AI de-aging technology.
- The technology was provided by Deep Voodoo, an AI company co-founded by "South Park" creators Trey Parker and Matt Stone.
- The video features digitally de-aged versions of Mick Jagger, Keith Richards, and Ronnie Wood, resembling their 1970s appearance.
- This marks Deep Voodoo's latest high-profile music video project, following work on Kendrick Lamar's "The Heart Part 5" and Billy Joel's "Turn the Lights Back On."
- "In the Stars" is a single from the Rolling Stones' upcoming 25th album, "Foreign Tongues," set for release on July 10.
A Digital Makeover
The "In the Stars" music video showcases a remarkably youthful Rolling Stones, with Jagger, Richards, and Wood appearing as if plucked from the late 1970s. While the exact process remains proprietary, the video credits body doubles for the band members, with Deep Voodoo's involvement highlighted by roles such as "AI data wrangler" and deepfake artists for each band member's AI model. Actress Odessa A’zion, who stars in the video, expressed her excitement, calling it a "bucket list" moment.
Deep Voodoo's Growing Portfolio
This collaboration is not Deep Voodoo's first foray into AI-powered music videos. The company previously provided the de-aging technology for Billy Joel's 2024 song "Turn the Lights Back On." More notably, Deep Voodoo was behind the viral Kendrick Lamar video "The Heart Part 5," where Lamar's face morphed into those of various celebrities, including O.J. Simpson, Kanye West, and Kobe Bryant. Deep Voodoo's stated goal is to create "beautiful, cinematic film and television that never pulls the viewer out because the effect doesn’t look right."
"Foreign Tongues" Album Rollout
The "In the Stars" video is part of the promotional campaign for the Rolling Stones' upcoming 25th studio album, "Foreign Tongues." The band also released the album's opening track, "Rough and Twisted." "Foreign Tongues" is scheduled for release on July 10. The album also features contributions from other notable musicians, including former Beatle Paul McCartney.