Samsung Electronics has unveiled its 2026 TV line-up, heavily integrating Artificial Intelligence (AI) across a wide range of models. The new range aims to redefine home entertainment by offering enhanced picture and sound quality, alongside deeply personalised user experiences powered by Samsung's Vision AI Companion (VAC). This strategic push signifies Samsung's commitment to evolving the television beyond a mere display into an intelligent hub for the connected home.
Key Takeaways
- Expanded AI features across Micro RGB, OLED, Neo QLED, Mini LED, and Crystal UHD models.
- Introduction of Vision AI Companion (VAC) for intuitive, conversational, and personalised interactions.
- Enhanced picture and sound technologies, including AI Upscaling Pro and AI Football Mode Pro.
- New premium offerings like Micro RGB technology and expanded OLED line-up.
- Focus on larger screen sizes and design-forward audio solutions.
Vision AI Companion: The Intelligent Hub
At the core of Samsung's 2026 strategy is the Vision AI Companion (VAC). This intelligent platform integrates Bixby, Perplexity, and Microsoft Copilot to create a more intuitive, conversational, and personalised TV experience. VAC aims to understand viewer habits, anticipate needs, and provide contextual information directly on screen, transforming the TV into an active participant in daily life. This AI integration extends beyond entertainment, facilitating deeper smart home connectivity and user engagement.
Enhanced Picture and Sound
The 2026 line-up boasts several AI-enhanced features designed to elevate content consumption:
- AI Upscaling Pro: Utilises AI to analyse and improve low-resolution content in real-time, delivering enhanced detail, depth, and contrast.
- Colour Booster Pro: Categorises scenes to produce more vivid and lifelike colours.
- AI Football Mode Pro: Optimises picture and sound for live sports, ensuring smoother ball movement and immersive stadium audio.
- AI Sound Controller Pro: Analyzes audio elements to allow users to adjust dialogue, music, and sound effects for a more tailored listening experience.
Premium Innovations: Micro RGB and OLED
Samsung is pushing the boundaries of premium viewing with its Micro RGB technology, available in R95H and R85H models. These TVs offer exceptional colour precision, brightness, and AI-powered viewing across screen sizes from 55 to 115 inches. The Micro RGB line-up also features Glare Free technology to minimise reflections in bright environments. The OLED range has been expanded with S95H, S90H, and S85H models, offering deep blacks, rich colours, and improved immersion for gaming and sports, with Glare Free technology now available on more models.
Design and Lifestyle Integration
Samsung continues its focus on design with The Frame lifestyle TVs, offering access to over 5,000 curated artworks. The new Music Studio Series of Wi-Fi speakers and soundbars, designed by Erwan Bouroullec, aims to blend immersive sound with aesthetic appeal for modern homes. The Q-Series soundbars have also been refreshed, promising powerful surround sound and advanced features like Sound Elevation for a more natural audio experience.
Connectivity and Ecosystem
Samsung is enhancing connectivity with support for Google Cast™ on select 2026 models, allowing seamless streaming from smartphones and tablets. Google Photos™ memories will also be integrated, enabling users to relive cherished moments on the big screen. SmartThings integration further solidifies the TV's role within the connected home ecosystem, with AI Energy Mode helping manage energy consumption. Samsung also guarantees seven years of Tizen OS upgrades, ensuring long-term usability and evolving features.
Sources
- Samsung Unveils Vision for the Next Era of Television at CES 2026 VD Deep Dive Session – Samsung Global
- Newsroom, samsung.com